The company was started by a group of French private investors with solid footprint in the seed industry. They have also successfully launched start-ups in other fields. From the outset the project was designed as an R&D platform capable of generating advanced sunflower hybrids using both in-house material, as well as genetics sourced from breeders throughout the globe.
The breeding work is done in three main geographies: India, Hungary and Russia. All efforts are focused on one crop – sunflower. Our products are targeted on such regions as Russia, Turkey, Ukraine and Balkan countries. These geographies command at least one major trait – Broomrape resistance. This trait has become a must in our breeding programs. As a result, all SEEDWAY hybrids coming to the market have top broomrape tolerance including latest races. Such resistance was confirmed through two-year trials in areas with most aggressive races: Turkey (Trace) and Russia (Saratov, Rostov and Orenburg).